Customer Relation Management System (CRM) CRM means a combination of business strategies, software and processes that help build long term relationships between companies and their clients. CRM stands for “Customer Relationship Management” and refers to all strategies, techniques, tools used by enterprises. Businesses and companies for developing retaining and acquiring clients.

This software ensures that every step of the interaction with consumers goes smoothly and efficiently in order to increase the overall profits. The software gathers customer data from multiple channels. Hence, CRM stores detailed information on overall purchase history, personal info, and even purchasing behavior patterns.

The best part about a CRM system is that almost any organizational unit can benefit from it — from sales and customer service to recruiting, marketing, and business development. Good CRM software gives a better way to manage external relationships.

Storing all customer information in one place, recording service issues, identifying sales opportunities, managing marketing campaigns — these are just a few capabilities that CRM features.

CRM provides easy access to data, it also becomes much easier for users to collaborate on different processes and increase productivity. Another strong argument in favor of CRM is that it is suitable for businesses of any size. Operational. This type allows you to better manage your business based on the customer data you collect.

Analytical a kind of CRM that allows for data visualization, giving you better insights about your customers, their interactions with your business, and the possibilities. Collaborative – here, the emphasis lays in the way you can interact with your vendors and distributors based on shared customer data.

Campaign management a combination of analytical and operational CRMs, used to run sales or marketing campaigns using the contact information gathered in the system. Strategic. This type puts customers first, allowing you to use the information about customers and market trends to make better business decisions.

CRM software

• Bitrix24 CRM
• Salesforce Sales CRM
• Zoho CRM
• Fresh works CRM
• Nimble CRM
• Nutshell CRM
• Apptivo CRM
• Agile CRM
• Streak CRM

Training Duration

1 Month

• 2 - 3 hours training session from monday - friday